New Look for Taylor Momsen

Taylor Momsen, of Gossip Girl fame, is the new face for the Britain’s fashion brand New Look. Several famous faces have led campaigns at New Look previously. You may remember seeing Miss Daisy Lowe and Scarlet Johansson in advertisements in years past.

The campaign with Taylor was shot a few weeks ago. It will be interesting to see how she was styled. Her look on Gossip Girl is a bit goth, but all high end fashion.  She has become the poster child for upper east side overindulgence. Her character would never be caught dead in something like New Look.  But I suppose her publicist could argue that Taylor is not the character she plays on TV. Some of her style does actually look like items you would find in New Look. And I can’t knock the brand. They have come out with some pretty “on-trend” pieces that I wouldn’t mind having in my closet.

I’ll reserve judgement until I see the campaign but I think this might just be a match made in heaven if done with the right stylist. Thoughts?


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