You have to hand it to them. They have spotted quite the opportunity to shove their brand into the limelight. Gemma Ward has been on everyone’s mind lately whether we like it or not.
After Bryanboy posted pictures of her looking like a normal human being in a leopard print jacket the fashion world went crazy over losing one of it’s best selling models to an average figure size.
While the majority of bloggers, editors, partygoers, etc were speaking of her demise the good ole people at FrostFrench were smart enough to see an opening.
If she is so in the limelight now why not be the good guys and hire her to model for the brand and grab the attention of the “everyday” girl. Not a bad idea at all. I do wonder though if Gemma will go for it. Let’s wait and see how this one pans out.