Every month there are certain pages I look for in new glossies when I first crack the spine. The Hermes adverts are most definitely on that list. The calmness that they exude makes my whole body relax and my mind falls into a zen like state. I become convinced that an Hermes scarf and handbag would provide that feeling on a daily basis. This is why I believe Hermes’ campaigns are some of the best in fashion. They make you believe that in owning an Hermes product you aren’t just spending money on a handbag, an accessory or clothing. You are spending money on a way of life. You are investing in a happier day to day existence. I suppose my day to day happiness will just have to wait, along with my name on the list for a Birkin bag.