The new strawberries and cream: the taste of Wimbledon at home

posted on: Tuesday, 4 July 2017

Ladies and gentleman, Wimbledon has finally arrived! This week kicks off a fortnight of tennis mania in London where every screen, from pubs to offices, will be showcasing a perfectly manicured lawn and two fierce competitors ready to battle to the title of champion. There's no event like it in the world and all of us in London take this championship very seriously indeed. After weeks of preparation, days of weather forecast monitoring and hours of readying one's Wimbledon space, whether that be at the grand event or at home on the sofa, the big days are finally here. It's tennis time and I have a little something to share that I have already stocked my fridge freezer with for my nighttimes ahead with the tennis greats. We all know there is nothing more iconic than strawberries and cream, when it comes to Wimbledon, and this year Häagen-Dazs, the official partner of the championship, have crafted their version of the perfect game, set, match ice cream bar. Let me set the scene.

Last week I attended the WTA Wimbledon party on Kensington Roof Gardens. It was in this open air space that Häagen-Dazs introduced their latest invention to players, celebs and enthusiasts for the first time. Imagine using only the most delicious hand picked strawberries mixed with cream to make a fabulously rich and tasty ice cream, full of chunks of the fresh berries from the very first bite. Then take said ice cream and dip it in Belgian chocolate. Do I have your attention yet? This is the Häagen-Dazs bespoke limited edition bar for the Wimbledon Championship. But, they didn't stop with the decadent creation in preparing this tasty treat for the crowds at Wimbledon. Häagen-Dazs also collaborated with Björn Borg to create the limited edition packaging for the ice cream bar. Talk about a tennis match made in heaven.

Now, I know what many of you will be thinking at this point. It's all great for those attending Wimbledon. Lucky folks get to watch the tennis in person and tuck into tasty treats from Häagen-Dazs. Oh, dear friends. I wouldn't do that to you. You are the lucky ones that get to enjoy the best view of the tennis from the comfort of your own couch and also have the very same ice cream bar all to yourself as you watch the battles before you. On Amazon Prime Now, you can have the Häagen-Dazs limited edition bars delivered just in time for the big event straight to your front door. If you're feeling a little more motivated, you can also head to your local Sainsburys to pick up a pack. Just look for the Björn Borg design and the Wimbledon logo and you're sorted.

A word of warning, however. These bars are addictive! I ate three in one night and I'm pretty sure the lovely chap handing out the bars at the WTA Party was wondering if there would be any left for anyone else by the time I was done. I may have to write to Häagen-Dazs and beg them to make these a regular addition to their ice cream offering. Yes, they really are that good. But, don't take my word for it. Go out and try them. 

Now, for a few pics from the night of the big launch at the WTA Party in London...

Fashion Foie Gras worked in collaboration with Häagen-Dazs