We live in a world where customisation is key. It isn't enough anymore to have a great "it" bag - it's now all about having a bag exclusive to you. Fashion brands the world over are trying to find a way to bring this personalised service to their clientele in every which way from monogramming to masterminding the bag yourself from scratch. Now, I feel it's my personal responsibility to keep up with all these delightful trends and that's how I found myself in the hot seat with Wilbur & Gussie last week in London.
Wilbur & Gussie have just launched a whole new bag experience, appropriately named "Build a Bag." Clients can come into the newly opened shop on New Quebec Street to undertake the rather easy and very rewarding task of putting their own personal stamp on a clutch bag. You start by picking your favorite colour from Wilbur & Gussie's Charlie collection. There are some insanely sumptuous silk colour pops on offer here, ladies and gents. You are then presented with an extensive collection of decorative brooches that will be attached to the closure of your Charlie Bag.
Princesses, celebrities and industry leaders have all favoured the Charlie bag for years, and for good reason. But, you, my friend, will walk a completely different path with your very own original Charlie bag. Sure, the who's who of British society all have a Wilbur & Gussie clutch in their closet, but yours is one of a kind!
Now, some thoughts on how you can use this service. I immediately thought of it as the perfect gift for my female friends - and actually thought such a service will one day come in handy for bridesmaids gifts. Gents, if you're reading this and feel confident enough in knowing your partner's style, I'd say this is a great surprise for a loved on.
For my Charlie Bag, which you see above, I went for a supreme colour pop in both the silk bag itself and the adornment. As I'm American by birth it won't surprise you much to see that I went for the iconic NYC yellow taxi. I absolutely adore this whole service and can't recommend it enough. It takes moments to do - honestly, couldn't be quicker and takes about the same time as if you were just buying a bag with no customization at all. Love this! A serious plus point is the fabulous customer service. The ladies of Wilbur & Gussie truly are like nothing else.
Wilbur & Gussie
20 New Quebec Street
London W1H 7RZ
Now, as I have you here, check out the shop and some of the other cool bags on offer with the brand...
Fashion Foie Gras was gifted the make-your-own clutch from Wilbur & Gussie.