On demand beauty? There's an app for that...

posted on: Saturday, 18 July 2015

So, let me set the scene. At 1pm on a Friday, two weeks ago, I dragged my 50 pound suitcase up two flights of stairs in Los Angeles, having just arrived after an 11 hour flight from London that was anything but glamourous. Alright, I'm just going to call it like I see it - I looked and felt like a dragon lady. It wasn't pretty, and no, not like the dragon lady from Game of Thrones - glamourous bitch. I'm describing a woman who is beaten and defeated. I needed a bed ASAP. Only it's a bad, very bad, idea to go to bed straight off the plane. You have to get yourself into the time zone as soon as possible. You MUST stay awake. In an attempt to stick to our guns at staying awake, my travelling buddy and I decided to try out a beauty and wellness app we had heard a lot about called Priv.

The week before our arrival we decided we would indulge in a three part spa adventure. We would have two Priv spa experts come and give us each massages and two additional women for manicures and pedicures. Yes, they were coming to our home - well, our Airbnb. One hour after our arrival in the house and we were in separate rooms (no, this wasn't a couples massage) getting the plane journey rubbed right off. Naturally, I fell asleep on the table, snored like an elephant and even left a pool of dribble on the floor. Here's hoping these ladies aren't avid FFG readers - how embarrassing. 

The massage therapist gently woke me from my super slumber, as she needed to pack up and leave, and I all but told her I wanted her to move in for the rest of the week. Hands down, this was one of the best massages I've ever had. If you're in LA and download the Priv app - see if you can score an appointment with Paola Micozzi. I've made her a favourite, so now anytime I'm in LA, and she becomes available, I'll get a notification. This is both handy and very dangerous, but just another great perk of the app. 

Paolo left me. I wept a bit into my kleenex and then the doorbell rang. Olina, my manicurist, was waiting downstairs. Now that is just some handy timing. Of course I knew she was coming as I had an alert on my phone that she was just a few minutes away. This is like uber for beauty. 

Manicure down, pedicure in progress and my entire body feeling relaxed as a marshmallow, I sat back and wrote a big note on my content calendar for July. It went a little something like this - TELL FFGers TO DOWNLOAD PRIV. And so here we are and here I'm writing. 

So, what is there left to say? Well, for starters, you can book all of the following in your house with Priv specialists: Blow-dry, haircut, nails, manicure, pedicure, massage, shave, spray tan, makeup and fitness. At the moment, the app is working in New York, Los Angeles, Austin and London. But, they are growing and expanding at a pretty exciting rate. So make sure to download the app and you'll get a notification when they are up and running in your local city. 

I'll leave you now and let you have a nose around the app. Let me know how it goes. I'm an addict. This could be bad news for all involved. If no further blog posts appear, it's because I'm in a spa daze that has no end in sight. 

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