Fruit Loops are so in fashion (on this Turkey day)

posted on: Thursday, 27 November 2014

Moschino fruit loops

It's Thanksgiving today and as my whole set of family and friends will be focusing in on Turkey, stuffing and cranberry, I thought I'd take a step out and concentrate on a different food group: cereal. Yes, I know I'm slightly obsessed. When designers starting sending AW14 designs down the runway focused on American supermarket classics, I went a bit mad. My whole preppy dressing flew out the window and I was ready to embrace more fun filled flare for the season ahead. 

Last week I had a spare minute to pop into Moschino to try on one of my favourite pieces from their collection this season, which just so happens to feature this cereal craze in fashion. I'd been eyeing up the Moschino Fruit Loops dress for ages. Well, actually it's officially called the Froggy Loops dress- I'm assuming that has something to do with copyright issues. Regardless, it looks close enough to my favourite childhood cereal box and I needed to step back in time and live my Saturday morning cartoon rituals in a modern way. Yes, I was the saddo who loved a Saturday morning with Fruit Loops and cartoons. Simple pleasures, eh?

Well, I was set back a bit in store, but only momentarily. I was told that my dream time machine dress was only available in a very small size - as in the smallest. The attendant looked at me as if she knew it wasn't going to work but seemed amused enough to play along. I stepped into the fitting room and pulled on the dress (that is so obviously meant to be loose). As I looked in the mirror I momentarily looked past the facts: mainly that it was three sizes too small, so short it looked like I should be stepping off to work a pole in the middle of a room somewhere and so expensive that I'd probably have to swing from said pole for a week to pay off the credit card debt after purchasing. None of that mattered in that moment. As I stood in the fitting room at Moschino I marveled at the genius of Jeremy Scott. He has truly given new life to a classic brand and I am in awe of his ability to do so, with this dress and everything else he has done since taking the reigns. I do believe we're witnessing only the beginning of a beautiful partnership.

All that fashion romance aside, I do find myself loving any moment I can get in a fitting room these days. Hope you're enjoying the short stories that go along with the pop-ins. Needless to say, this particular dress did not go home with me, sadly. I might have been tempted, but sadly no store had in stock the size that I required. All sold out. I'll just visit these pictures occasionally to remind myself of the cool one that got away...


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