Dinner with the Jean Queen Donna Ida

posted on: Friday, 17 October 2014

Donna Ida launch
Donna Ida launch

Night before last I had a blast. Oh god, starting a piece with rhyming is never a good idea, is it? Moving on. The blast was had because of a special dinner with a woman that I absolutely adore - Donna Ida. If you don't know this bombshell blonde, you are missing out on becoming friends with just about the coolest lady in London, in my opinion.

I first met Donna years ago when looking for jeans. I was told she was the jean whisperer, or as I've come to know here - the jeanius. Since that fateful meeting, she seems to have pretty much taken over on the scene in London, launching her new denim line, Ida, in 2012 and becoming somewhat of a legend on the high-rise jean front. She'll kill me for saying this but I do believe Donna made the mom jean cool. Or perhaps I should say she made the high-rise jean, typical of moms, the coolest and most flattering style on the marketplace.

So just as I'm getting used to the Ida high-rise jean, Donna decides to invite us all around to dinner at the lovely Grosvenor House Apartments (holy hell, were they nice!) to announce a new epic challenge. Ida is tackling the low rise look for spring summer. I don't want to give too much away now, but I will just say that even the low-rise Donna Ida has developed is a new and safe jean to wear for all. It's named "Honour" because it may be low but it's just high enough to keep your honour in tact. I mean, that is just jeanius, right?

Anywho, back to the night in question....

Donna Ida's dinner table was stacked with the who's who of London fashion, including more than a few of my favourite people. Here's a look at the ladies who lit up the Grosvenor House Apartments for the night, in their stylish ensembles. 

Donna Ida launch
Donna Ida launch
Donna Ida launch
Donna Ida launch
Donna Ida launch

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