Gucci is taking a different approach this season for the promotion of their iconic Jackie bag. The label has teamed up with Kate Moss to produce a short film in which Kate runs from the paparazzi. Or does she? The cameras are flashing away, but Kate, ever the professional, keeps the pout pouting and the pose posing. She's a natural, no matter who's behind the camera.
The new Gucci film definitely goes a long way in not only showcasing the versatility of the Jackie bag, but also in showing off a superb collection this season. Kate Moss has just sold us the entire line. Damn it.