A new FFG: All you need to know

posted on: Monday, 15 September 2014

Emily Johnston Fashion Foie Gras

This weekend, Fashion Foie Gras celebrated a monumental date – five years in existence. It’s been five years of some crazy experiences, new friends and exotic locations. I know most people celebrate their anniversaries by looking back and reminiscing, but, today I’d like to share a look forward and announce a big change for FFG that I’m sure will result in mixed emotions.

As of today, Fashion Foie Gras is going in a new direction.

For the past five years I have tirelessly worked to deliver fashion news, personal stories and sponsored content. In the beginning, when I was interviewed for various publications, I was always asked how many people I had working on staff here at FFG.  The answer has never changed: I am a party of one. Delivering between 6-10 news stories, every day for five years has resulted in over 11,000 stories being written by yours truly. I have loved every minute of every day and have not once taken a day off – not once in five years, no matter where I was on the planet.

A funny thing happened last week, however. I decided to go back through the archives of FFG and look into what I had written in years’ past. The fashion news tidbits were of little to no interest to me. Instead, I was drawn to the content that contained a story that was personal  - still related to fashion and luxury lifestyle, but told from a perspective of  “experience.”  A lightbulb went on. The fashion news has always been filler for what I really wanted to do – write about things I know, love and have done or experienced myself.

And so, if you will permit me, I’d like to try something different for you, dear reader. I’d like to try to bring you the more personal posts, the posts that have taken hours, not minutes, to edit and compose. These are the posts that are truly what blogging was developed for in the first place – to be a place where you can share “you” and your experiences. And I’d like to share more of me, not just the “fashion news.”

For those of you that are addicted to the magazine covers and the daily news fix, I’m not saying this will go entirely. I’ll still be delivering that – but in a new way. I have, and will continue to, read over 2,000 blogs daily. I’d like to start paying more attention to the various writing talent out and about on the world wide web. I will be doing this on Facebook, Google Plus and Twitter regularly – as in hourly. I’ll be looking around the web and bringing you a stream of content through social in an effort to keep you informed and bring out some new talent shares, as well as some old blog love affairs. I will also be sending out a weekly newsletter that will keep everyone up to date on not only FFG’s weekly posts, but also suggesting some great purchases you’re used to seeing on the site, as well as some features yet to be decided. You’ll have to subscribe {look to the top right hand side of the page} to make sure you see these new additions.

If you're addicted to the shopping posts, not to worry -they'll stick around. I'm just going to be a lot more select in what I recommend and more heavily edited in my shopping features. 

In truth, this is a test. At the end of the day, you are only as good as your readership. Let’s call this a month’s trial. At the end of the month, we’ll see where we sit. If you guys have all disappeared, I’ll know the jig’s up and it’s been a nice ride. But, I do hope you’ll stay and I sincerely hope you’ll enjoy the idea of more effort being put into bigger and better stories for you all. This is a new journey and it’s one I’m very excited about embarking upon.

Feel free to comment below and let me know feelings, thoughts, disappointments, death threats etc. But also feel free to register what you've loved about the site. I'd hate to think I'm leaving out anything that you'll miss terribly. As I said before, it's all about the reader. So feel free to share as I embark upon this new approach. 

As always, thank you for the five years. What a wild and crazy adventure it has been. I'm hoping for another five years... let's see how this goes.

Yours always,

The Fashion Goose

32 comments:

  1. Do it. Whatever you do will be fabulous. We'll be here.

    Cxxx

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    1. Thank you Caroline. That means so much coming from a woman that has been a constant source of inspiration for me. xxoo

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  2. Happy birthday FFG! I hope we can still read you for a long time. Big kisses to the most beautiful golden. Félicitation! Vous lisez en français, en plus Kafka! J'avoue n'avoir jamais essayé . Encore, bonne anniversaire et nous sommes prêt pour les changements. P.S: I'm in love for your South, yours pictures of your island are so beautiful, so full of serenity, it's like paradise on earth. Have a great day.

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    1. Thank you Florence!!! More southern features to come, I promise. Headed back in October to do just that!

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  3. I love it! Holla Holla! xoxo Elissa

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  4. Emily, I think this is a wonderful idea and I wish you good luck. Though I'm sure you won't need it, seriously. I can totally understand that after 5 years of doing this blog, you want to try something new and getting more personal sounds very appealing to me.xx

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    1. Glad to hear you like the idea, Kirsten. Let me know if there's anything in particular you're keen to see more of! x

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  5. Congratulations on five years with so much hard work! I think you are right to do what you are passionate about and I am sure it will be as successful as you have been for the last five years because it will have your heart in it. I wish you the best of luck and look forward to the new look blog. x

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    1. Maria, cannot thank you enough for your support! x

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  6. Sounds like a plan. You do deserve one day off though x

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    1. Cherie - who said anything about a day off? ;) Haha. I truly think I'm incapable. Now, I'll just put even more time into creating personal stories. xxoo

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  7. Yours is one of the few blogs I read five years ago and still do today so I'm excited for you and this new direction you're going in! Beijo

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    1. We Love Curls - thank you so much for sticking with me since the start! Hopefully I can bring bigger and better stories to you from now on!

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  8. So excited by this! Big hugs on 5 years and to a new creative vision!

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    1. Thank you, darling! So bummed I didn't get to see you in London this time around - everyone needs to check out Lost in Cheeseland's blog - I"m an obsessive fan!

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  9. Really amazing and stylish.
    http://newfashioncorner.com/

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  10. Very exciting Emily! I'm a fan of your personal posts - especially after meeting you in Dubai - so looking forward to your new direction. All the best!

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    1. Thank you so much, Ekta! Hope all is well and I hope to be out in Dubai again soon and would be lovely to catch up!

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    2. Yes it would! Hope you make it out in the next 6 months for the lovely "winter" we get :)

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  11. Congrats!! I can't remember the day without visiting this amazing page <3

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    1. Thank you for all your support Rusudan!

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  12. Congratulations and happy 5 years! I have to say, I've really enjoyed all your features to date but the personal stories have been my favourite and so I'm really looking forward to this new direction, bring on the next 5 years of FFG!! :)

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    1. Thank you Sophia! Looking forward to bringing lots more to the site and hoping you enjoy it even more than before!

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  13. Hey Emily, Five years in the bag! congratulations. Its a very tough market out there and you stand out from the crowd so very excited to see what your new style brings. I'll be watchin... consider yourself 'stalked' ha ha! xx Ali

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    1. Aw, Ali! Thank you so much. It's the one time stalking is flattering ;) x

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  14. Sounds great to me! I am always most drawn to content that is perhaps linked to a news hook but with someone's own thought/opinion forming a wider piece - much more interesting. Well done on being brave enough to go in your direction.

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    1. Thank you! Brave or stupid ;) We'll see which one ;)
      x

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  15. Go Emily! Agree that the personal stories are more engaging than news. More tales from the Ralph Lauren fashion vault too please... (maybe an interview with Ma Foie Gras!)

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    1. Haha! I think you know you can expect plenty more Ralph Lauren for future days!
      x

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