So we've heard of labels doing some off-the-wall things for fashion week, but this latest announcement takes the cake. In lieu of a fashion show, Opening Ceremony have hired Spike Jonze and Jonah Hill to write a play to showcase their collection in New York next month. We'll just put this out there now and say no one has any idea what to expect. The show, taking place on September 7th, will be a one act play and that's it for details.
One thing we can say for sure - New York Fashion Week will definitely not be boring this season.