Social media is cruel these days, there's no doubt about it. Sure, it has it's good moments, but more often than not it seems we're talking about trolls these days. I've always told anyone who will listen that you know you've made it when the trolls come out of hiding to well and truly try to beat you the ground. It's a sad pronouncement, but such is the current state of the world we live in. That's exactly why I'm sharing this absolutely brilliant commercial from Audi starring Ricky Gervais. It truly says everything that needs to be said about social media trolls and Ricky Gervais's response is just genius. Watch and take it to heart.