The fashion world's jaws were left on the floor this morning as the New York Times' Vanessa Friedman penned an article summarizing numbers that state Ralph Lauren, Fendi, Louis Vuitton and Michael Kors are the most desirable handbag brands out there at the moment.
First of all, where do these numbers come from? Well, the data is all complied for Credit Suisse and their aim is keep clients informed....you know for investing and the like. Not to worry, these bankers aren't dictating the trends, they're just monitoring them as they happen. But what they found was in fact shocking.
As Friedman points out, we've all been more or less led to believe that Hermes would take top billing for the most desirable handbag brand, or perhaps Balenciaga. But nothing could be further from the truth.
Credit Suisse commissioned NetBase to compile data over 27 months, looking at everything from blogs to chat rooms to see what was hot and what was not. As we mentioned, Ralph Lauren and Louis Vuitton came out tops, but surprising it was Hermes, Marc Jacobs and Kate Spade that seemed to be left at the bottom of the pile. THAT truly is a shocker.
Of course there's no mention in the report from Friedman on variables involved in collecting the data. Did the researchers take into account the sponsored posts on blogs, paid for by the brands? Did they look at people actually buying into brands? There's still a lot of unanswered questions here, but the general data presented is still quite eye opening.