Jude Law's dancing techniques win him a yacht

posted on: Friday, 1 August 2014


In what has to be the most unexpected news story of the day, Jude Law dances his way into owning a yacht. OK, this isn't reality but rather a short film produced for Johnnie Walker Blue Label Whisky. 

In the film we see Jude Law and Giancarlo Giannini aboard a beautiful Italian yacht, sipping whisky and just generally enjoying life. Then a wager takes place and Jude must dance to win the boat. Yeah, that's it in a nutshell. 

I suppose the whole message here concerns the man who has it all. What do you do when you have it it all? You drink Johnnie Walker and make silly bets that take months of planning to put into action. It's a sweet concept and one that works for a brand that's trying to position itself as the best of the best for discerning customers. Sure to be a hit with men for the concept and for women because it's Jude Law dancing (well, sort of dancing).

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