Hearst packaging their September fashion issues together to sell and carry as one this year

posted on: Friday, 1 August 2014


Hearst Corp took to instagram today to share a new and very interesting idea for the September issues. On August 19th, a trio of Hearst September titles will be sold together in a bundle. On Instagram, Hearst shares the above picture with the quote, "Hearst Magazines' Fall Fashion To Go combo pack hits Barnes & Nobles stands on August 19 featuring the September issues of @harpersbazaarus@marieclairemag & @elleusa #fall #fashion #septemberissues"

The trio is packaged with a price tag of $13.99, which is in fact a savings from buying the three individually. But savings aside, what we're happier to see than anything else is the carrier that the magazines seem to come in for each transport. We all know August is the worst for carrying fashion magazines. The September titles weigh more than most encyclopedias (if anyone even remembers encyclopedias). 

Conde, perhaps you should think about creating a carrier and packaged deal for the masses? Or better yet, why don't all the titles get together and just do a massive September issue courier service for the month. Oh, the arm muscles you would all save.