First Look: Marc Jacobs' instagram winners in new AW14 campaign

posted on: Monday, 30 June 2014


Remember back in April we announced that the Marc Jacobs team was looking to cast some real people in their autumn winter campaign? Well the big moment is here- the first look at the cast that made the cut.

According to WWD, Marc Jacobs received over 70,000 entries for the competition through instagram. They had the tough task of whittling down the entries to thirty, who were all flown to New York City to be photographed by David Sims. From the thirty, only nine were chosen to star in the Marc Jacobs autumn winter 2014 campaign.

Today, we have a first look at two of the models from the campaign, which will be officially released in the August issue of Teen Vogue. These girls are edgy, to say the least. We're loving the brightly coloured hair. In fact, the lady with the blue locks reminds us a lot of Tavi (remember Style Rookie?) and the girl in pink is throwing off some Kesha vibes. We can't wait to see what the other seven models present for style. Will we be sticking with a "Camden look" or moving at all towards a more classic vibe?