Must Watch: A video with 30 million views encouraging us to look up from our mobile devices and computers

posted on: Thursday, 8 May 2014


Ever heard that phrase, "If it's not shared on social media, it didn't really happen"? It's a saying that has been making the rounds lately and one that I've been thinking about a lot in the past few weeks. My entire world these days seems to be captured not by my own eyes, but rather through either the lens of my camera or the screen on my iPhone. As a blogger, I'm capturing everything from breakfast reviews to sunsets in tropical destinations and sharing all of this with the world, with you. I've often said to people that you won't see people sharing the bad times on social media. Instagram and Twitter are all about news or magical moments. It's rare that you'll come across a picture on either platform that will make you anything other than envious. 

So, why talk about all of this now?

Well, there's a video by Gary Turk making the rounds that encourages the human race to Look Up. It's racked up over 30 million views on Youtube after being online for less than two weeks and the fact that it is one of the most popular videos on the net right now is wildly ironic since the creator is telling us all to log off, sign off, shut down and tune out all digital devices. 

You'll most likely watch this, on your computer or mobile phone, and think, "my God, he's right." But how many of us will actually put the phone down or close the laptop? Even as I write this, I'm communicating socially without being social at all - sitting in my office alone speaking to masses of people I've never met and probably never will (which truly does sadden me as I am pretty sure you are all awesome).

The video begins: "I have 422 friends yet I am lonely. I speak to them everyday yet known of them really know me." I'll let Gary take over from here...