17-year-old Lorde, aka Ella Marija Lani Yelich-O’Connor, has just been announced as the latest MAC cosmetics celebrity collaboration. In a campaign released this morning, the singer is pictured wearing the products from the collection, including her trademark dark and stormy purple lips. The collection will hit stores and online on the 5th of June. We have no doubt this collaboration will be a huge success. Lorde fans are a force to be reckoned with. The fan base is incredible. This is definitely a good move for MAC and an equally socially profitable move for the singer. Mass exposure all around, folks. That’s what we call a win-win collar. {WWD}
