"It's got London, Paris and New York written on it so it's gotta be expensive." This is a line taken from the latest and greatest video offering from Buzzfeed in which men are asked to guesstimate prices on beauty products.
So not only do cities determine prices of beauty products in the male mind, factors such as box shape, the "foundation drawer," and languages used on the packaging also give a product value. Oh boys, if only you really knew how much we all spend on beauty products. Actually, maybe that's best kept as a female secret.