Anya Hindmarch gives new life to cereal box characters and more

posted on: Thursday, 20 February 2014

When the Anya Hindmarch invitiation arrived for London Fashion Week, I fully anticipated the show would feature some sort of futuristic styles. The invite was a rolling screen – not even sure what you would call it exactly – that displayed my name and a sentence inviting me to attend the show in London. The words “Counter Culture” were written on the invite. What on earth could it all mean?

Upon arriving at the show, a little more was explained. The notes warned us of "Python Cereal boxes." Ooooooh, that kind of “counter.” Then the runway began and we all watched as conveyor belts came to life on the runway. Women appeared on the conveyor belts with shopping trolleys filled with bags that resembled Kellogs’ Cereal boxes. All the familiar faces were there – the Rooster from Corn Flakes and Tony the Tiger from Frosted Flakes. Who would have ever thought the two would make a special appearance in the Anya Hindmarch show?  But there they were, staring back at us from the silver grocery cart being pushed by a glamazon who would most certainly make a grocery aisle look like a runway opportunity, or vice versa in this case.

The fun didn’t stop with cereal boxes, however. Laundry detergent boxes, crisp packets and digestive packages all got a shout out from Anya Hindmarch in the most decadent fashion. This was truly one of the best shows at London Fashion Week, not only because of the creative product, but also the fantastic way in which is was presented.

Speaking of presentation, you have to see the way in which Anya Hindmarch finished the show…


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