K-Mart's Christmas version of "Ship My Pants" has arrived, with a British accent

posted on: Monday, 16 December 2013


Remember K-mart's infamous "Ship my pants" commercial? Back in April this ad went viral and caused quite a stir. You either loved it or loathed it, but everyone had something to say about it. And that, folks, is how you get 20milllion views on a Youtube video. 

Well, K-mart thought they'd try once again to shake things up, this time in the name of holiday cheer, taking inspiration from Charles Dickens' A Christmas Carol. Me thinks K-mart may wake up to quite a "ship storm" this morning, perhaps this time from the British community. Only time will tell. What do you reckon?  Laugh out loud funny or are you screaming "you little ship," at K-mart right now. {via Adweek}