Whoever thought a Christmas sweater could land Hallmark in hot water?

posted on: Monday, 4 November 2013

Seems Hallmark is starting out with a bit of controversy this Christmas, doing exactly what they thought would keep them out of hot water. Who isn't familiar with the lyrics of "Deck The Halls"? It's a Christmas classic. Well, Hallmark thought they'd include a popular lyric on one of their Christmas sweater ornaments, only they changed the popular lyrics. We are used to hearing "Don we now our gay apparel!" Hallmark replaced the word "gay" with the word "fun." Apparently they felt using the word would leave their "intent open to misinterpretation." In fact, their exact response to Hallmark fans outrage over the sweater word change reads:

"Today [the word 'gay'] has multiple meanings, which we thought could leave our intent open to misinterpretation. The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: 'fun.'"

Yes, Hallmark fans are outraged and have taken to Twitter and Facebook to complain about the change in the popular lyric. In our opinion, Hallmark should have just left this lyric entirely. Had they left the word in, they would have found themselves in just as much trouble as they are today in taking it out. Surely just using the lyric "deck the halls with boughs of holly," would have been an easier way to go about things. 

What do you think? 

Source: Businesslike


  1. HaHa! People missed the point Hallmark was trying to make all together. They were referring to the "ugly" Christmas sweaters that come out each year. Instead of "don we now our ugly Christmas sweaters" it was replaced with "don we now our fun apparel". This isn't a gay issue at all.