We aren't even six hours into the first day of the Isabel Marant for H&M sale and the world is already talking about who the high street brand will tag next for a designer collaboration. Betting site, Paddy Power, have released information that the odds are in favor of Victoria Beckham stepping up next for an H&M collaboration. With odds of 10/1, Victoria Beckham's leading the pack. Her hubby has already worked with the brand, so it wouldn't be entirely out of left field. However, should Victoria Beckham for H&M be a no go, who else is on this designer dream list?
At the top end of the list for the next H&M designer collaboration, we have 5/1 odds for Prada, 6/1 for Alexander Wang and 8/1 for Phoebe Philo. If any one of those three were to seal a deal with the high street retailer, we would predict fashion riots on the morning of their launch.
Some surprises for names of the potential collaborators list include Kanye West, Cara Delevingne and even Simon Cowell. Really, Simon Cowell?
Let's wait patiently, folks, and see what's next. Shame H&M aren't as on it as Target. On the same day of their last designer collaboration, they were already announcing the next one to come. Talk about keeping the momentum.
Note - Pic above taken from David Beckham's Facebook page back from when he launched his men's underroos line.