It's no secret that the wonderful Donna Ida is a dear friend of mine. I've written about her jeans and her London stores before. In fact, our whole relationship started years ago when she fitted me for a pair of J Brand jeans. Since then, I've never trusted anyone else when it comes to my denim selections, not even myself. They don't call her the Jean-ius for nothing.
I'm pretty ashamed to admit it's taken me a whole year to get myself into Donna's own line, called Ida. Yes, I know I deserve a giant slap on the wrist for such a delay, especially knowing what I know now. Tonight, I received my first two pairs from the line and I am walking around my flat like a proud peacock with nowhere to go. Honest to God, I finally have the arse I've always dreamt of having. I'm calling Mrs. Ida in the morning and demanding I get first purchase rights for all future products.
You guys, I'm not sure if it's the pockets, the stretch or the genius high-rise syle of the jean, but never in my life have I slipped on anything that is more flattering or more comfortable. If you are in dire need of denim that works, try these on. Please! I know I can't guarantee that they will work for everyone, but I can't say enough good things about these beauties. Even the fading is appropriately placed to slim thighs and elongate legs. Love, love, love.
Buy yourself your first Christmas present now and make them Ida Ivy Skinny Jeans in Bright Vintage.