Adele turns back on £12 million Loreal Paris contract... Q Magazine holds the answer as to why

posted on: Tuesday, 12 November 2013


So here's the multi-million dollar question today, why would the singer Adele turn down a £12 million contract with Loreal Paris?  According to the Daily Mail, Adele was in negotiations with the cosmetic behemoth to replace Cheryl Cole as the face of the brand in the UK. Such a deal would have put the star in a lineup of successful Loreal ambassadors including Jennifer Lopez, Eva Longoria and Penelope Cruz. 

So what exactly happened? Well, there's the story... we guess. No one knows why Adele walked away after so much work was supposedly done on the deal. Could it be that Adele is sticking to her guns when it comes to endorsements? In an interview with Q Magazine back in 2011, Adele famously claimed,"... I don't want my name anywhere near another brand. I don't wanna be tainted or haunted - I don't wanna sell out in any way." Perhaps she got half way through negotiations and remembered her  claims to fans and to herself. With over millions already in the bank because of her beautiful voice, who needs a cosmetics contract anyway?