A party to remember: John Frieda celebrates 25 years

posted on: Wednesday, 30 October 2013

If you follow Fashion Foie Gras on Twitter, you will have seen that last night we attended a soiree to remember. John Frieda officially celebrated 25 years of transforming hair last night. The ballroom at Claridge’s was transformed into a space that entertained countless industry experts, journalists and celebrities with beautiful food and drink circulating and a catwalk entrance that lit up like a scene from Saturday Night Fever.

Before entering the ballroom, guests were treated to a special 'style bar' experience in which their hair was transformed by the John Frieda experts. It was definitely one of the highlights of the night. We wore our purple stripes with pride and looked on as women entered the party appearing made up and entered the ballroom looking quite simply transformed. The power of an amazing stylist and a reliable product, eh? Speaking of products, there were clever displays showcasing some of the most iconic John Frieda must-haves from the brand – Frizz-Ease, Sheer Blonde, Brilliant Brunette, Luxurious Volume and Precision Foam Colour.

Tallulah Harleck, Edie Campbell, Pixie Geldof, Saffron Aldridge and George Lamb all made an appearance on the night. Guests were also treated to three DJs on the night – Jack Guinness, Lily Cole and Bip Ling. Our feet didn't stop moving the whole night, and we weren't the only ones. 

We’d like to say a very big “Happy Birthday” to the John Frieda team. You truly have helped to transform the daily hair ritual for so many of us.


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