Watch: Making of J.Crew's London storefront installation, taxis, cranes, blood, sweat and tears!

posted on: Monday, 23 September 2013


The big day is almost here, folks. J.Crew is opening on Regent Street in London and we have no doubt that this will be a store that will see some serious footfall in the first 24 hours it opens. However, in the lead up to the big day, J.Crew is releasing little teasers here and there to get us even more excited. The latest is a video from the J.Crew insider showing us how Shona Heath and Jenna Lyons created the art installation currently decorating J.Crew's front of house on Regent Street. While I know we've already shared a look at the installation itself, here's a neat little video showcasing how it all came together. Definitely worth a quick watch...