Felder Felder tried out a new space at London Fashion Week this morning as they debuted their Spring Summer 2014 collection in the BFC's Studio. Beautiful blues and crisp whites walked down the catwalk in the form of sheer fabrics mixed with heavier fashion elements like oversized ruffles and plastic. The theme, as we discovered from the press release guarding our seats, was "into the deep," and the models' hair and makeup accurately reflected the Felder twins' vision. Wet, slicked back hair was paired with dewy skin and very minimal makeup.
While this may not be our favourite collection from Felder Felder, it certainly has legs. There are most definitely pieces to work with for more red carpet occasion dressing, however we didn't see much that was available for daywear. Shapes were rigid and require a great deal of confidence to pull off. However, if you are gutsy in fashion, Felder Felder is definitely worth the risk.
Note: Unfortunately I had a hard time concentrating on the clothes on the catwalk because of a giant real life blow up doll that was sitting in front of me. Can't remember what this artist's name is but she/he with his/her blow up dog is a regular on the fashion week circuit. While I can see the humour in it, I do believe there's more humour found in the fact that this thing can't turn it's head to appreciate the clothes as they walk towards it on the catwalk. Yes, this is London Fashion Week, where we embrace everyone with open arms.
On to day two. What will the future hold?