The London wedding dress scene is about to see a big change. There's a Bridal Behemoth coming to town and it's called David's Bridal, set to open in Westfield Stratford this October.
For those of you unfamiliar with David's Bridal, we'll just say the following: David's Bridal is America's one stop wedding outfitting shop. You can walk into this store, any one of 300 stores across the USA in fact, and try on one of 150 wedding dress styles as well as dozens of bridesmaids dresses. The kicker here is that there isn't just a sample size on the rack. There is every size you can order, so it's quite easy to go with your entire bridal party and avoid the awkward moments of having to prance around in a dress that doesn't zip up the back. Talk about putting a damper on the day.
Of course with so many dresses out in the open, the store will need a massive space. Bring in Westfield Stratford in East London and a 10,000 square foot space and you're all set for David's Bridal to transform how women in London and further afield buy their wedding attire.
Let's also not forget that alongside the traditional David's Bridal wedding gowns, they'll also offer their designer collaboration gowns with Oleg Cassini, Vera Wang and Zac Posen.
Dresses will range in price from £275 to £675.