Benefit's bazaar mascara ad hides product in boys' bulges

posted on: Thursday, 22 August 2013


What do you get when you combine a member of the Jersey Shore, some shocked looking ladies, men's underpants and a bunch of mascara canisters? Well, apparently you get a mascara advert for Benefit Cosmetics.

Benefit's They're Real Mascara is in fact a superb mascara. We've used it for what seems forever and it's a best seller across the world. It appears, however, that Benefit felt it needed a viral video to complete the package. 

The video went live today and has already racked up over 50,000 views and more than 150 comments, both positive and negative. While we'd like to salute Benefit for being creative, we're wondering if this was perhaps a step in too strange a direction. 

What do you think? Watch and comment...