You'll be seeing Alexander Wang and a sheep staring back at you from leading fashion magazines this season. No, this isn't the start of a bad joke. Alexander Wang has actually teamed up with Woolmark to support the Merino Wool. No Finer FeelingTM global fiber advocacy campaign.
The campaign, shot by renowned photographed Annie Leibovitz, is just the beginning of the collaboration for Wang and Woolmark. This is actually a two season partnership that will see Alexander Wang using Merino wool in his AW2013 and AW2014 collection, with the select garments carrying the Woolmark Logo.
“I have used Merino wool since I first started designing so collaborating with Woolmark was a natural fit for me,” said Alexander Wang. “Wool has strong environmental credentials, and it feels modern, and relevant.”
So now you know why Wang and Sheep are standing together as a solid unit in fashion. Our work here is done.