Peter Fonda suing Dolce & Gabbana for Easy Rider usage

posted on: Tuesday, 23 July 2013


When I say "Easy Rider," what do you think? Most likely you're having visions of Peter Fonda and Dennis Hopper cruising down the highway on a couple of motorcycles. Sure, there are plenty of fashion moments happening here. It's 1969 and Fonda and Hopper did set about a bit of a trend for leather and rugged attire. However, it seems they are continuing to influence style even today with the release of several Dolce & Gabbana t-shirts paying homage to the iconic film. However, this adoration of the film may have placed the boys at Dolce & Gabbana in a bit of trouble seeing as Peter Fonda is now suing for using the images without his permission.

It was announced on WWD this morning that Peter Fonda is suing Dolce & Gabbana and Nordstrom, who carried the tees, for $6 million. It seems the t-shirts are not only infringing on Fonda's publicity value, but also on his own "peace, happiness, feelings, goodwill, reputation, [and] image." Interesting.

Surely this can all be worked out over a lovely glass of red wine, boys? 

Photo via Farfetch