Peter Fonda suing Dolce & Gabbana for Easy Rider usage

posted on: Tuesday, 23 July 2013

When I say "Easy Rider," what do you think? Most likely you're having visions of Peter Fonda and Dennis Hopper cruising down the highway on a couple of motorcycles. Sure, there are plenty of fashion moments happening here. It's 1969 and Fonda and Hopper did set about a bit of a trend for leather and rugged attire. However, it seems they are continuing to influence style even today with the release of several Dolce & Gabbana t-shirts paying homage to the iconic film. However, this adoration of the film may have placed the boys at Dolce & Gabbana in a bit of trouble seeing as Peter Fonda is now suing for using the images without his permission.

It was announced on WWD this morning that Peter Fonda is suing Dolce & Gabbana and Nordstrom, who carried the tees, for $6 million. It seems the t-shirts are not only infringing on Fonda's publicity value, but also on his own "peace, happiness, feelings, goodwill, reputation, [and] image." Interesting.

Surely this can all be worked out over a lovely glass of red wine, boys? 

Photo via Farfetch


  1. Red glass of wine? Really?!? Obviously you know nothing about Fonda, Hopper or what the film Easy Rider represents. I'll tell you, it surely is NOT the ideals of D&G. I think Fonda is in the right completely. He's not a D&G guy nor was Dennis Hopper. The infringement is completely legitimate due to the fact that the designers neglected to ask permission to use the actors' likeness in their designs. They are lucky they don't have the film company and Dennis Hopper's estate after them as well for infringing this copyright. Seems to me these guys don't enjoy following the law in any form...copyright, tax evasion....they just seem to be above it all lately. Enjoy your time in jail gentlemen, you'll have a far better experience than most...that's all I have to say.

    1. Dear Anonymous- We don't disagree with you that they are completely in the wrong. We were just trying to keep things lighthearted in suggesting they take care of it over a glass of wine! And trust me, I know the Easy Rider boys would rather not settle it over a glass of wine.... was attempting humour there. Obviously didn't translate. Sorry about that.

      Let's see how this progresses but I imagine it will all be taken care of out of court and and as out of the public eye as possible. Dolce & Gabbana have enough on their plate already with the world watching.

      Thanks for your comment!