Exclusive: First look behind-the-scenes of the Tommy Hilfiger "Meet The Hilfigers" Autumn Winter 2013/14 campaign

posted on: Monday, 22 July 2013

You may remember back in April I talked about a top secret mission with Tommy Hilfiger to the USA. Well, I've just been given the green light (literally five minutes ago) to reveal all to you guys in an exclusive first look at the Tommy Hilfiger Autumn Winter 2013/14 campaign with special behind-the-scenes footage. 

If you've been following the story, you'll know I was only allowed to say I was flying to New York City and could reveal no more. It wasn't until I was safely in a car driving away from the airport that I was told we were headed to Princeton to film behind-the-scenes with the entire Meet the Hilfigers cast and crew. This season the campaign is all about Chloe going off to university. And of course the whole family has to go and help her settle in. Shot by Craig McDean, the cast of characters not only includes the regulars we've come to embrace after seven seasons, but also a whole new team of players from college professors to bloggers. 

Yes, the bloggers got involved. I must admit that I didn't see this one coming. Three of us from around the world were asked to come out to the east coast and I thought I was strictly there to shoot behind-the-scenes. I never in a million years anticipated I'd be stepping in front of the camera myself. 

There was truly a magnetic energy on set as what was a fictional story seemed to come to life before our very eyes. The cast and crew have in fact become an actual family, so the entire shoot couldn't have felt more natural. From the boys playing ultimate Frisbee to the girls enjoying the warm Princeton sun, all felt right in the world as Craig McDean captured moment after moment for the new campaign. Being in Princeton, being surrounded by all the elements that make up one of my favourite brands and being able to take part in the whole thing from the inside, has left me nearly completely speechless. 

So without further ado, here's your first look at Meet The Hilfigers Autumn Winter 2013/14 straight from Princeton to your screen. Let's see if you can spot FFG thrown in throughout. 

Thank you again Tommy Hilfiger, for including FFG in such a monumental moment in time....


  1. Love this, looks like so much fun to be involved behind the scenes.