Are Style Bloggers headed for extinction? A controversial article...

posted on: Friday, 14 June 2013


Just moments ago, Buzzfeed published an article that is sure to send waves through the blogosphere this morning. FFG remains Switzerland here. We are just reporting the news so don't shoot the messenger. Thought I'd get that out there first and foremost. The article is titled "Why The Era of Personal Style Blogs Must Come To An End" and it's written by Amy Odell.

The article is worth a read from start to finish for style bloggers, non-style bloggers and those who read both. It's not all doom and gloom. There are some good points made and some rather catty touches as well. The be all and end all of the article, is that if you are blogger today you have to be unique. Style blogs have started to become very samey-samey.

So if you are thinking about starting a blog or wondering what direction to take with an existing on, this is a must read. While we don't agree with all points, we do agree that originality is always the key to success and longevity in the blogging world of fashion.