New Spanish lingerie ads pushing the boundaries on full frontal nudity... or are they?

In this edition of "clever advertising" we have a Spanish lingerie designer, Jane Pain, making us all believe we have just seen something that belongs in Playboy rather than a glossy magazine. Take a second look. The ad is carefully constructed by clipping the image to cut out the "ladybits" that would normally make this an x-rated display rather than a lingerie spread (no pun intended). The headline reads "What you can't see is all you want to see." Ummm, ok.

What do you think? Clever or pushing the boundaries of what's appropriate? {Buzzfeed}