Kendall & Kylie Jenner (part of the Kardashian crew) have just announced via their blog that they are the new West Coast fashion contributors for Seventeen Magazine. Apparently the two will see their first piece debut in the June/July issue of the magazine. Such an announcement will of course be sending waves through the publishing world and America itself...
But... here's what I have to say to the naysayers in this situation. A lot of us are coming down hard on the Kardashians these days because everywhere you seem to turn you run into one. Whether you're watching TV, flipping through a magazine or reading material online... you can't escape the American Kardashian crush. We are a nation obsessed and the obsession has truly spread around the globe. They are quickly becoming America's most popular family.
This upsets people mostly because no one can figure out how the hell they became famous. I, for one, completely agree that this fact in itself is unsettling. However, this is a family that has taken nothing and made it into a big old "something". Isn't that what we celebrate in America? ...the opportunity to make yourself into whatever we want?
The Kardashians have not just sat back on private planes and yachts and relaxed only to let fame find them. They have all worked, and extremely hard, to keep themselves in the limelight over time. This is no easy feat and is a great accomplishment in itself. If anything, this family should be a case study for how to "make it" in America. There is no expiration date on any of the Kardashian Klan. We stick by them as they launch shoes, clothes, homewares and more and if you were to make a list of all these people have done over the past two years I think you'd find it's one hell of a long document.
So next time we all go to roll our eyes at the next Kardashian announcement, let's remember that what they do may look easy and fun and super glamourous but it's not all fun and games all the time. It may look like the easy life but they have truly worked hard to manufacture their popularity.