Revealed: The Fashion Foie Gras Tote for Coach

posted on: Friday, 18 November 2011

I have to be completely honest here. I'm not really even sure how to write this piece for you all. Even as I look at the picture of me with the Fashion Foie Gras Tote for Coach I still can't believe it's actually real. I kid you not, this feels like at any moment someone is going to say, "Just kidding... we weren't really making a tote with you." Although if you've ever met the Coach team you'd know this would be the last words out of their mouths as they are the most passionate and caring group of people and the work they do with Coach is on another level!

Here's a quick recap of the story so far...

A passionate blogger, me, teamed up with one of the leading brands in America, Coach, to create a bag with the blogger in mind. It's no secret that Coach is a brand that is near and dear to my heart. My history with the brand stretches as far back as my earliest memories in life. It was a brand which every female in my family swore by, particularly my mother. So when the idea of creating a bag came together I felt like someone had swept me off my feet in the most romantic way possible. Yes, this whole experience might just be better than that feeling of love at first sight. 

In September I flew to NYC and met with the design team (and even snuck in a quick meet and greet with Reed Krakoff). We created a mood board which reflected all of the requirements we had for the bag. More or less I put on the table everything I was carrying in my gigantic tote! My biggest frustration was how everything was just thrown in and when I needed something most, like my camera, I had to fish around to find it. So I wanted organization. That's where all the compartments come in that you will see in the pictures below.

As we were putting the bag together it became clear that although we were creating a bag with bloggers in mind, in reality we were creating the perfect bag for the modern woman. This is a bag for any woman who has to carry around everything and anything. It can be used as an everyday tote or as a bag for travel. 

It is with great excitement that I share the ins and outs of the Fashion Foie Gras bag with you today. It's also with a very nervous typing hand! One always feels particularly shaky at these moments. I am absolutely in love with what we have created together and I sincerely hope you are too!
{Image with bag courtesy of Terence Webb, all other images courtesy of Coach

UPDATE: The bag will be available in London Coach stores from the 22nd of November. It will then be available to order internationally online at Coach.com from November 30th! I'll remind everyone when it goes live ;)