Saturday, 10 July 2010

Selfridges announce the opening of "The Forever Shop" in their Wonder Room



Ah, we love anything that's announced at Selfridges but since they opened their Wonder Room the events seem to have tripled on the excitement scale!  So what's next? Well it's something I would have never been able to predict.  Selfridges is going back to the classics.  Selfridges' creative director, Alannah Weston, legendary designer Sir Paul Smith and Elle Decoration's Editor-In Chief Michelle Ogundehin have all come together to fill the room with pieces in fashion that are truly timeless. I swoon!  You can expect to see the items we all regard as classics such as Hermes scarves, Converse Shoes, Burberry Trenches and so forth. I simply cannot wait to shop this pop-up dream! 
The shop opens on July 12th and runs through the 15th of August! Don't miss this one, folks!


News Source: Fashionising

2 comments:

  1. What a fabulous idea! I wonder what else they'll have in there? xx

    ReplyDelete
  2. This is a wonderful idea. I don't think anyone in the USA has done this. I can already see it coming.

    ReplyDelete

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