Last night BCBG Max Azria opened their first store in London...on the Kings Road! It was an absolutely fantastic party attended by the who's who in fashion for London, including Max and Lubov Azria and Masha Markova. I arrived at around 7:30 and the house was already packed full of people. The champagne was flowing, the lovely canapes (including eclairs that will have me in the gym for days) were roaming the floor and the DJs were spinning music to put us all in the mood for new fashions. As I'm American I am very familiar with BCBG. However, the brand is relatively new to most UKers that I know. I must own at least two dozen pieces from the their stores in the US and am constantly being asked what designer I am wearing only to be met with a blank stare when I tell them BCBG. However, when I add Max Azria to the name people instantly perk up. Everyone knows Max Azria. Most know him because of his designing genius with the bodycon dresses at Herve Leger but few are very familiar with the star line up of pieces available at BCBG. The party went on well past the cut off point and I believe the powers that be were having a bit of trouble getting us all to depart. Rarely do you find such a crowded room of people that don't want to leave! It was like being on the tube at 8:45 only everyone in this small space was impeccably dressed. Definitely head down to the store if you have some time this weekend. It's well worth the journey to check out their new dresses for Spring. Afterall, Cartier Polo is coming up and you're going to need something fabulous to wear!
Here are some pics from the party:
Thanks BCBG for an amazing evening!