I've passed by this advert a dozen times in my glossy reading this month and only just this evening stopped to read what the ad was all about. Frankly, if people are still investing in magazines why do you have to remind us that we are investing in magazines? Surely, if someone has bought your magazine they don't need to be comforted by the fact that other people are buying them too? It reminds me of that moment in the movie "Dave" when the President says "We're spending $x million for someone to feel good about a car they've already purchased?"
Not to worry, Conde Nast. We're all still reading your magazines. I still subscribe to over a dozen a month. I'm just not reading your news sections anymore. It's more about the artwork behind your talented photographers and less about you bringing the news to us. I get my fashion news every morning from the 250 bloggers I follow who have their finger on the pulse. It is time for a change but I think there is a way we can all fit in the world together...
The wonderful irony of it all, is that most fashion bloggers and online fashion magazines are written and fed by magazine lovers.
ReplyDeleteI think they must be jealous otherwise why all the fuss? but as you rightly say most Fashion Bloggers spend a fortune on magazines anyway. I have been reading fashion blogs for about 3 years before I started one just because I am interested in what other people have to say about my favourite subject and I started mine (just over a year ago now) purely because I couldn't find any written by someone in my age group, although, luckily there are a few now.
ReplyDeleteHi - well said. Although I have found that since my blog addiction started, magazines have to work abit harder to keep my interest. I guess it's to do with volume and the immediacy of blogs mean that magazines covering an event, for example, will always seem out of date by the time they publish. Louise x
ReplyDeleteLol I've definitely been recognizing the same things. I have subscriptions to Vogue US, Harper's Bazaar US, Elle US, Esquire, W, Interview, and Vanity Fair and I've definitely noticed those ads. I think they are clever ads but I'm like it seems that the point of them is to once again make their medium relevant. I feel like they are relevant and actually read them front to back because of my blog... but in a way it is sort of comical to me... in a very Miranda Priestly circa cerulean sweater comical.
ReplyDeleteHey Emily!
ReplyDeleteIn the words of the kids in that awesome picture book "We're Going on a Bear Hunt" - WE'RE NOT SCARED! hehe
We love reading fashion blogs, and there's definitely room for blogs and magazines to live in harmony. :)
Have a fun day!
Katie @ handbag.com