The perfect fit: A shopping app that will make returns a thing of the past?

posted on: Friday, 21 October 2016

The days of strolling through a mall or down the street in search of the perfect party dress are long gone, ladies and gents. We have officially come into a virtual world when it comes to filling our closets with perfect ensembles. While I couldn't be happier about the whole prospect of never again having to elbow my way down Oxford Street, online shopping has presented itself with a new set of problems that weren't previously apparent. My biggest complaint? It has to be sizing. I am forever finding myself spending £400 when ordering an £100 dress simply because I have to order the item in three to four different sizes. Retailers are impossible with their sizing. No one is ever the same and I swear my closet has so many different items of clothing with so many different sizes that you would think I share my house, and closet, with four different women. By now you know I'm not going to present a problem that doesn't have a solution. So here it is.... EyeFitU. It's an app and it's going to perfect your life and kill your credit card. 

I was first introduced to EyeFitU a few months ago, when it was still in its infancy. Even then I knew these guys were onto something massive. Here's the skinny. EyeFitU is an app that allows you to shop the internet for items that will fit your unique measurements. The dream right? All you have to do is download the app and start the process of "quick measuring." This is where you input a few details about yourself and your body- no measuring tape needed (although if you wish to get more exact you can provide this information). You then give the app some key info about where you already shop and what you know fits. For example, if you know you always, as standard, wear a size Medium in Anthropologie sweaters and a size large in Gap sweaters, these two bits of information can go a long way in whittling down your size group in general. You can truly make this as expansive as you wish, and the more detail you can provide, the more the app can be useful. It's in a constant state of learning when it comes to your body shape. 

Once you feel you have provided enough detail about your every shopping and sizing wish, you find the real fun! Naturally, you are inputting all this information with a goal in mind, right? Your favorite brands, once highlighted, will be scanned continuously to create and regularly update your personal store, labeled "My Boutique." Never again will any of us be at risk of missing out on our favorite items. Once they're online, and EyeFitU knows its a right match for you, you can expect to see them lined up perfectly in your shopping space within the app. Heaven, right? 
There are some additional cool features that are worth mentioning as well. For example, you can use the app in store, not just online. Before you reach for items to drag into the fitting rooms, you can consult the app and see what size is recommended for you in any of the partnered shops. Not too shabby. You can also create multiple profiles in the app. So if you're the chosen one when it comes to shopping for your family, you can create a profile for the hubby, kids, grandparents... and the list goes on and on. 

Basically, I'm absolutely fed up with my returns and finding this app made me feel excited about the future of fashion and shopping online. It's a solution to a real problem and I'm all too happy to share the good news. Download EyefitU and let me know how you get on. And please, don't refer me to any bank managers after. It's your decision to download this app and spend responsibly.

3 Ways to Wear: The Grey Winter Overcoat of your dreams...

posted on: Thursday, 20 October 2016

Like it or not, it's finally winter coat weather here in London. Sure, the days of summer dresses are long gone, but let's embrace the love of layering, the season of over-the-knee boots and the oversized coziness of cashmere knits. This season I found one of my favorite winter coats on the high street, thanks to Marks & Spencer, and I wanted to share a special FFG style update by showcasing three ways to wear this beauty. Well, mainly because I wore it three days in a row and love it to death. So the story was an easy one to put together. 

Style Diary: Designer & High Street mish mash

posted on: Wednesday, 19 October 2016

For those of you that know me and know me well, you'll always know I'm one for mixing hi and low. I love a great designer purchase that will see you through the years, and hopefully be passed down through generations. But, I'm also an accessories freak that loves a high street find that's good quality with a budget price point. This season I have to hand it to NEXT. They've pulled one out of the bag when it comes to shoes and bags, but then again I feel like I say that every season of every year. I am a bit biased, as they are one of the only high street retailers to religiously carry their shoe sizes into size 9UK (11US). They are also the only people, that I know of, where you can order anything on their site up until midnight and get it delivered next day to your front door. Just saying. Herewith, I've kept a bit of an accessories diary, in collaboration with the brand. I'm wearing some of my favorite pieces from the season from various designers and mixing in my favorite high street accessories. Complete breakdown coming at you...

Style Update: White into winter?

posted on: Tuesday, 18 October 2016

I know, I know. I can feel you screaming at me. No white jeans after Labor Day. Well, let me break out the bad news for those of you that are still subscribing to that rule. The rule is antiquated. White jeans are no longer a summer-wear only item. You've heard people scream their love for winter white, and jeans are included in that call to action. Now, pairing said jeans with a bright neon sweater might be pushing the rules a little, I admit. But, these shots were taken on the last day of summer. It was a day when the sun was shining and colour was needed to celebrate a flash of the season we were soon to leave behind.